Contact Center as a Service is a cost-effective, all-in-one cloud-based communications platform with advanced features designed to help businesses manage their customer interactions through different channels (e.g., voice, SMS, webchat, email, and WhatsApp). It also includes quality assurance tools like reporting, analytics, monitoring, evaluations, summaries, and surveys, along with workforce management and customer relationship management (CRM) tools to help businesses ensure a good customer experience.

Although the software’s origins began in formal call agent contact centers, businesses of all sizes in all industries see the need to optimize their customer experience to retain customers, drive revenue, and remain competitive. Businesses that need a Contact Center solution need advanced functionality that lets them better manage their customer communications while helping their customer-facing employees be more efficient and effective in their phone calls and interactions.

Typical business phone systems include simple call routing using auto attendants (e.g., "press 1 for sales", "press 2 for support"), hunt groups that distribute calls to a group of users, and basic reporting to show hold times/talk times, etc. Cloud-based contact Center software solutions offer advanced call features like:

• Interactive voice response to route calls based on customer information, priority, and skill
• Multichannel management for voice, email, webchat, texting, and social media
• Self-service options to allow customers to complete requests without an employee
• Artificial intelligence and deeper customer data and reporting tools to assist with analysis
• CRM integrations to improve call routing and personalize customer interactions

Businesses consider purchasing Contact Center software when it becomes harder to manage the volume of inbound customer communications and they start to miss more calls, experience higher hold times, and lose customers to their competition. Businesses also purchase Contact Center services to differentiate themselves from their competition. They want to offer more communications channels, self-service options, and better personalization so customers choose them over other businesses.

While there are great benefits from using Intermedia’s Unified Communications software (called Unite) and hosted Contact Center together, it’s not required. Contact Center can work "over the top" of your existing UCaaS or on-premises phone system.

More businesses want to integrate their UCaaS and Contact Center software to simplify their call communications tech stack down to one application for employees. It also improves customer experience since customer-facing employees can easily collaborate with subject matter experts in the organization to quickly resolve customer inquiries. Businesses can also capture significant savings by purchasing their communications support from one provider.

With Intermedia Contact Center, you get access to continuous state-of-the-art customer interaction tools that include the latest advances in security at their core. Intermedia’s Triple Shield Security is a comprehensive, enterprise-grade cybersecurity solution that zeros in on potential security vulnerabilities across communications channels – protecting user access, securing applications, and defending the cloud. Its powerful, multi-layer combination of sophisticated password management, data encryption, next gen anti-phishing protection, highly secure and monitored datacenters, and much more helps guard your business communications against cyberattacks.