Scott Anderson is responsible for Intermedia's global marketing, encompassing strategy, product, brand, field, channel, and digital marketing, as well as internal and external communications. Anderson joined Intermedia in the fall of 2018.
Under Anderson's leadership, Intermedia has seen a significant transformation and growth in its marketing capabilities and brand presence. He has been instrumental in executing the go-to-market strategy for Intermedia as a channel-first company and building an industry-leading channel marketing growth engine. This strategic focus has helped establish Intermedia as a leading brand in the channel space, critical for its business success.
His innovative strategies have also expanded the adoption of Intermedia's cloud communications portfolio, now serving over 140,000 businesses and 7,500 channel partners globally. Anderson’s brand initiatives have significantly increased awareness among not just partners, but business customers, analysts, and the broader market, positioning Intermedia as a cloud communications leader. This is evidenced by numerous awards, including CRN's Top Unified Communications and Collaboration Product for Intermedia Unite®, PC Mag's Best Overall Business VoIP recognition, U.S. News & World Report's Best Business Phone System, and Forbes' Best All-In-One UCaaS Solution.
Before joining Intermedia, Anderson served as Chief Marketing Officer at Sitecore, where he transformed the brand to achieve industry leadership in the digital experience platform category. He has also held marketing leadership roles at Hewlett Packard, Sun Microsystems (now Oracle), Bazaarvoice, and Herring Newman Advertising. His contributions have garnered significant industry recognition, such as Top 100 Global B2B Marketer by Hot Topics and Top Digital Marketer by BtoB Magazine (now Ad Age).
In addition to his professional accomplishments, Anderson is a contributor to Forbes, where he shares valuable insights on marketing strategies and industry trends. He holds a Master of International Management degree in Marketing from Thunderbird School of Global Management (now Arizona State University) and a bachelor’s degree in Finance from Western Washington University.