Unite is already set up to communicate via SMS (texting) and MMS (pictures) from within the Unite application from a user's personal business phone number to an external cell phone number. This is considered person-to-person texting.
Company Messaging is mass texting communication from a company's main business number or toll-free number and may be assigned a name, like Sales or Customer Support. This allows customers to receive immediate and informed notification responses from an individual or a group of individuals who are monitoring that Company Messaging number. Both standard SMS messages and Company Messaging are bound to an SMS Acceptable Use Policy.