Getting Started with UCaaS and CCaaS: Reseller or Agent?

There’s never been a better time for technology providers to enter the Unified Communications-as-a-Service (UCaaS) and Contact Center-as-a- Service (CCaaS) markets. Both are already lucrative multi-billion-dollar markets that are poised for double-digit growth in the years ahead. Partners who offer an integrated UCaaS/CCaaS solution help simplify customer choices and get past basic misunderstandings about the technology – such as the misnomer that this will require deep technical expertise on their part (UCaaS/CCaaS makes it a cinch) or that a contact center is only for the largest enterprises (everyone needs to deliver excellent customer service, and CCaaS makes it much easier.)

Partners who are ready to add UCaaS/CCaaS to their portfolio have an important decision to make: What’s the right go-to-market strategy? There are two main choices: the agent approach and the reseller approach. Both can set partners up for success, but they are quite different. In this eBook, we explore the differences between the reseller and agent models for selling UCaaS and CCaaS solutions, so you can decide which is best for your business.