Intermedia Brings White Label SIP Trunking to Partners

As one of the largest SIP Trunking providers to offer Private Label, Intermedia further demonstrates its commitment to the channel


Mountain View, Calif. – September 20, 2016 – Intermedia, a leading cloud business applications provider, today adds SIP Trunking to its private label partner model. Now, Intermedia’s more than 6,000 active partners can offer SIP Trunking and have complete control of their customer relationships as they can own everything from branding, to pricing, to billing and bundling.

“As a channel-first organization, we are proud to be one of the largest SIP Trunking providers to offer this option to our partners,” said Mark Sher, Vice President of Voice Product and Marketing at Intermedia. “Like all cloud services, partners want to own the customer experience. SIP Trunking can be a huge money maker for the channel, enabling resellers to increase their top line and recurring revenues.”

Driving greater account penetration with the Private Label Reseller (PLR) model
SIP Trunking joins other core Intermedia technologies such as Cloud PBX, Exchange email, SecuriSync® backup and file sharing and Intermedia AppID® identity and access management under the PLR model. Now, partners have the flexibility to provide SIP Trunks to those customers with IP PBXs and Cloud PBX service to others, or even a mix of both for those customers who have different needs across offices.

“With Intermedia’s private label model, I’m in complete control of my customer relationship,” said George Ortiz, Founder and CEO of Crowne Hill Consulting Group. “Instead of being locked into a published list price, I set my own prices based on the unique value-add that I provide for my customers. This helps me differentiate and boost margins at the same time. The fact that I can have control over the whole Intermedia business application suite under my own brand, now including SIP Trunking, has a major positive impact on my business. Intermedia understands what is important to the partner community. We asked, and they listened.”

How Intermedia helps partners sell and support cloud voice services
A leader in the market for over 20 years, Intermedia’s voice network supports more than 1 billion minutes per year across over 3 million phone numbers – and all with less than 1 percent churn. Intermedia’s SIP Trunking service is compatible with the leading IP PBX manufacturers. To help partners provide their customers with high quality of service (QoS) at the onset of a deployment, Intermedia developed a proprietary QoS testing solution, VoIP Scout™, which is also a part of Intermedia’s Worry-Free Experience™. Should partners require additional assistance, Intermedia’s Channel Managers and VIP Desk Support staff are also available every step of the way, from quoting to number porting.

About Intermedia’s SIP Trunking
“There will always be a market for low-cost business phone systems,” said Carl Brooks, Analyst at 451 Research. “White-label services like SIP Trunking are a way for vendors to bring new options to MSPs and for IT service organizations to keep pace with the market as fast as providers themselves.”

With Intermedia’s SIP Trunking, customers can route calls over the internet, while keeping their existing phone system and numbers. By eliminating the need for a phone company, customers can save up to 50 percent on their monthly phone bill, while achieving the high reliability of Intermedia’s 99.999 percent financially backed uptime SLA. With SIP Trunks, it’s also much easier to add more lines for growing customers. Intermedia’s SIP Trunking is a complete suite of enterprise communications capabilities that includes Direct Inward Dial Numbers (DIDs), local, national and international calling, E911, Inbound Caller Identification (CNAM), directory listings, and number porting services.

About Intermedia
Intermedia is a one-stop shop for cloud business applications. Its Office in the Cloud™ suite integrates the essential IT applications that companies need to do business, including email, voice, file backup and sharing, conferencing, instant messaging, identity and access management, mobility, security and archiving – all delivered by a single provider.

Think of Office in the Cloud as your “Business Cloud Platform.” Intermedia’s applications are integrated into its HostPilot® control panel. There’s just one login, one password, one bill and one source of support, which creates significant cross-service efficiencies for both users and IT administrators. Intermedia offers enterprise-grade security, a 99.999% uptime service level agreement and 24/7 phone support with typical hold times of less than 60 seconds.

Intermedia’s over 700 employees serve over 1,000,000 users across over 75,000 businesses and 6,000 active partners, including VARs, MSPs, key distributors and telecoms. Its award-winning Partner Program lets partners sell under their own brand with control over billing, pricing and other elements of their customer relationships. Intermedia is the world’s largest independent provider of Exchange email in the cloud and one of the largest phone system providers. For more information, visit

Melanie Lombardi
[email protected]

Gabe Taylor
LEWIS for Intermedia
[email protected]

SecuriSync, Intermedia AppID, Office in the Cloud, Worry-Free Experience, HostPilot, and VoIP Scout are either registered trademarks or trademarks of, Inc. in the United States and/or other countries.