New Research from Intermedia Identifies How Technology is Redefining the Workplace, Workday and Workforce

Intermedia’s Workplace Communications Report looks at how companies can utilize technology to foster a more collaborative, productive, and accessible workplace, all while helping attract/retain top talent


Mountain View, CA – August 23, 2018 – Intermedia, a leading cloud communications and collaboration provider to SMBs and the partners that serve them, today released findings from its 2018 Workplace Communications Report, which examines the evolving work behaviors of U.S. professionals.

Employee expectations spur technological change (or is it the other way around?)

With millennials now making up the largest generation in the U.S. labor force, and the short-term contractor / freelancer “gig economy” estimated to grow to 43% by 2020, the definition of “workplace” and what a “workday” is continues to shift. Not only are employee behaviors changing, but so are their expectations around technology, spurring organizations to examine the tools needed to foster a more collaborative, productive, and accessible workforce.

Mobile work applications redefine “office hours”

The rapid adoption of mobile applications is enabling on-the-go employees to constantly get work done outside of the office. Playing an increased role in how employees manage their workday, mobility no longer just means access to email and mobile phone service – it now includes everything from chat, to video conferencing and file sharing, to submitting expense reports.

According to Intermedia’s Workplace Communications Report, 71% of the total professionals surveyed said mobile applications give them peace of mind by providing timely updates on where work projects stand, and 66% feel work apps allow them to be more efficient.

Mobile applications have also drastically changed how workers approach their commutes. Instead of waiting to get into the office, workers are now leveraging their commutes as another opportunity to get work done:

Workplace technology is affecting employee attraction and retention

Video conferencing and other communication technologies have become vital necessities to not only conducting more efficient and productive business, but also in attracting strong candidates. In fact, more than one-in-four survey respondents say they would not take a position at a company that did not offer certain tools for communicating, including: a cell phone (30%), video and conferencing services (28%) or instant messaging (27%).

Video conferencing is now so common at work that one-in-five knowledge workers say they use video conferencing daily within their organization, with organizational leaders preferring to communicate with colleagues via video and web conferencing (22%) more than any other method, including email (20%), landline phone (18%), cloud-based phone system (11%) or cell phone (11%).

Video conferencing also plays a critical role in helping employees save travel time and companies save money. When considering their experiences over the last three years:

Email still reigns as a high-value communication and collaboration tool

While tools like chat and video conferencing become much more prevalent, email still isn’t going away:

“Email remains a critical component to how businesses communicate. And as advances in technology continue to build, the opportunity for companies to streamline their productivity tools into a more integrated, efficient, effective, and unified experience builds as well,” said Irina Shamkova, SVP of Product Management at Intermedia. “Email no longer needs to act as a standalone application – instead, it can easily be integrated with a number of business productivity solutions, including video and web conferencing, file backup, chat, and more. Effective communication and collaboration serves as the backbone of business success. By creating a more seamless experience, companies not only improve productivity and efficacy, they also become more agile and are able to better adapt to changing employees’ and customers’ expectations and needs.”

Virtual assistants and voice-activated tools will take to the office

Just as personal assistant apps and voice-activated tools have entered our personal lives, it won’t be long until they become the norm in our work lives as well:

“As technology continues to facilitate the future of work, it’s time for organizations to recognize the future of employee expectations as well. From mobile applications to video conferencing to email and voice assistance, employees want technology that works for them, not the other way around,” said Costin Tuculescu, VP of Collaboration Product at Intermedia. “Simply put, organizations that leverage the unified communications technologies employees are looking for will be the ones better positioned to succeed. Additionally, as a result of these technologies removing location restrictions and promoting a more flexible work environment, companies can experience a positive impact on their ability to recruit, hire, and retain top talent.”

To download Intermedia’s entire 2018 Workplace Communications Report, click here.

Survey Methodology

This study was commissioned by Intermedia and delivered by Branded Research Inc., an independent market research organization. Branded Research has an active proprietary panel of over 3 billion respondents, which is routinely validated with a stringent screening process including Verity® and RelevantID by Imperium®. Results were derived from a 17-minute online survey instrument with 51 total questions, fielded April 4-9, 2018 for a total of 1,040 responses. Setup questions were used to ensure that only U.S. knowledge workers were in the sample, which was defined as those who routinely work in an office environment. Overall margin of error of +/- 3% at a 95% confidence interval.

About Intermedia

Intermedia is a Unified Communications as a Service (UCaaS) and business cloud email provider hyper-focused on delivering easy-to-use and secure communication and collaboration solutions to SMBs and the partners that serve them. More than 110,000 business customers and 6,500 active partners rely on Intermedia for greater reliability and productivity. Intermedia’s broad yet tightly integrated suite of cloud applications is managed through one intuitive point of control, and Intermedia services are backed by a 99.999% uptime service level agreement (SLA). Offerings include cloud voice, web/video/content sharing and conferencing, file backup, sync and share, business email, identity and access management, security, archiving, and more.

Intermedia’s 360° approach to partner success makes it easy for channel partners to sell, set up, manage, and support the cloud while achieving strong margins and creating attractive new revenue streams through both branded and private label programs.

Intermedia is the only business cloud application provider to have twice been certified by J.D. Power for its superior 24/7 technical support in 2016 and 2017. For more information, visit Our Website, or connect with us on LinkedInTwitter, or Facebook.



Rob Gold

[email protected]


Katie Halloran
LEWIS for Intermedia

[email protected]


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[1] For the purpose of this survey, organizational leaders are defined as respondents who communicated their title as being Vice President/Senior Vice President or C-level executive.