Intermedia Deploys Turnkey Sales & Marketing Solution to Partners

Intermedia addresses channel partner needs with new resources that help increase lead generation and improve lead conversion


Mountain View, Calif. – March 8, 2016—Intermedia, a one-stop shop for cloud IT services, announces a new through-partner marketing automation platform and major expansion of Intermedia University – a self-paced learning platform designed to educate and train partners. These new resources strengthen Intermedia’s multifaceted approach to enabling partners across the entire customer lifecycle, from marketing and lead generation to sales and order fulfillment, and from onboarding and migration to ongoing technical support.

The addition of these resources address key areas of improvement for channel partners revealed in CompTIA’s latest State of the Channel study. Only 32 percent of channel partners considered their sales and marketing efforts to be highly effective. Additionally, there was a 64 percent increase in the number of channel firms that expect more revenue to come from new customers over the next two years. These findings indicate that the majority of the channel acknowledges the importance of increasing the focus on their sales and marketing strategy – particularly when it comes to new customer acquisition.

Through-partner marketing automation platform makes generating leads easy

With a premium through-partner marketing automation platform, Intermedia now enables its partners to implement a variety of month-long integrated marketing campaigns in less than 5 minutes, without any in-house marketing experts. Such campaigns would otherwise require several marketing experts months to create from scratch. The easy-to-use platform contains unique and compelling content that Intermedia partners can brand as their own with pre-made templates for email, landing pages, social media and more. Automated workflows enable partners to schedule the entire campaign and simply let it go to work for them. Partners also have access to campaign metrics and real-time lead alerts to help track the success of their campaigns and win new customers.

Intermedia University equips partner sales teams with skills & knowledge to close more deals

Partners can further drive their own success by accessing dynamic on-demand courseware within the new and improved Intermedia University. The recently expanded training platform provides partners with the knowledge and expertise to effectively close the leads they generate through the marketing automation platform.

Intermedia University debuted in February 2015 to help partners close deals efficiently and effectively. This web-based platform includes a vast library of interactive, on-demand training courses to support partners who were selling or interested in selling Intermedia voice services. The content ranged from introductory lessons to expert advice, with relevance to partners of all levels of experience.

Following this successful pilot program, Intermedia University just expanded to include training resources across Intermedia’s core products including Hosted Microsoft® ExchangeEmail Archiving and SecuriSync®. In addition to self-paced video webinars, partners can corroborate their new learnings with Intermedia’s integrated certification quizzes. The new launch also incorporated an updated user interface with a new look and feel, as well as more intelligent navigation.

“Intermedia’s new through-partner marketing automation platform combined with Intermedia University are the perfect 1-2 punch,” said Gregory Gong, Managing Partner at Wall Street IT Management. “We have seen firsthand how the marketing automation platform generates new business leads quickly, while Intermedia University equips us to convert those leads into sales.”

“As a ‘partner first’ company, Intermedia is always looking for ways to expand its tools and resources to help partners grow their cloud business,” said Jon Borgese, Senior Director of Channel Marketing at Intermedia. “Intermedia University is gaining traction quickly because it’s primarily designed to help educate partners so they can close more deals. We now have over 1,200 partners who have utilized the platform and counting. It’s great to see that our active Hosted PBX partners using Intermedia University have sold an average of 65 percent more Hosted PBX services than those who haven’t used the platform. We expect to see similar results with the launch of our new data services courses.”

More about Intermedia’s partner program

Intermedia’s Office in the Cloud™ enables partners to resell more than 30+ essential cloud services, including email, phone systems, backup & file sharing and security solutions. Intermedia’s services are all mobile, reliable and managed through a single control panel. This integration helps partners reduce overhead and create major efficiencies, because they only have one vendor, one bill, one source of support and one place to administer services.

Intermedia's partner program gives partners full control over how they run their cloud business with the flexibility of three different models from which Partners can choose. Partners can retain full customer ownership, which means they control billing, branding and margins through its Private Label model. Or, if partners prefer, they can sell under an Advisor model, in which Intermedia handles both billing and technical support and partners earn generous commissions over the life of the customer account. And lastly, partners can simply pass Intermedia leads to close under the Referral model. Uniquely with Intermedia, Partners can make the decision to sell integrated cloud voice and data services under the Private Label, Advisor or Referral models on a customer-by-customer basis depending on what’s best for their business and their customers.

Intermedia provides support to its 6,000+ active partners throughout every aspect of the customer lifecycle. Every Intermedia partner has access to a premium through-partner marketing automation platform to help them generate leads, and an assigned sales representative who will work with them to turn those leads into sales. And after each sale, Intermedia’s Cloud Concierge™ team will fully handle the migration of their customers to the cloud – ensuring no downtime. Finally, on an ongoing basis, Intermedia provides partners (or their customers, depending on which model they select) with 24/7 expert technical support with typical hold times of less than 60 seconds.

To learn more about Intermedia’s Partner Program, visit

About Intermedia

Intermedia is a one-stop shop for cloud business applications. Its Office in the Cloud™ suite integrates the essential IT services that companies need to do business, including email, voice, file syncing and sharing, conferencing, instant messaging, identity and access management, mobility, security and archiving. Office in the Cloud goes beyond unified communications to encompass a wide breadth of fundamental IT services, delivered by a single provider.

Think of Office in the Cloud as your “Business Cloud Platform.” Intermedia’s services are integrated into its HostPilot® Control Panel. There’s just one login, one password, one bill and one source of support, which creates significant cross-service efficiencies for both users and IT administrators. Intermedia offers enterprise-grade security, a 99.999% uptime service level agreement and 24/7 phone support with typical hold times of less than 60 seconds.

Intermedia serves over 70,000 businesses and 6,000 active partners, including VARs, MSPs, telcos and cable companies. Its award-winning Partner Program lets partners sell under their own brand with control over billing, pricing and other elements of their customer relationships. Intermedia is the world’s largest independent provider of Hosted Exchange.

Intermedia has over 700 employees worldwide who manage numerous datacenters to power its Office in the Cloud—and who work to deliver customers and partners a Worry-Free Experience™.

For more information, visit


Gabe Taylor



[email protected]



Office in the Cloud, SecuriSync, Cloud Concierge, Worry-Free Experience, and HostPilot are either trademarks or registered trademarks of, Inc. in the United States and/or other countries. Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.