Brazil-based Brasoftware creates SaaS portal to reach its vast customer base
Intermedia, the world's largest Microsoft Exchange hosting provider, today announced a new member of its partner program, Brasoftware — one of the largest software distributors in Brazil with over 80,000 customers. The addition of Brasoftware further establishes Intermedia's global presence, coming on the heels of the company's UK datacenter launch.
Brasoftware is an Intermedia Private Label Partner. It offers Intermedia's hosted services — including Exchange 2010 — under its own brand, setting pricing and controlling customer billing. Intermedia maintains, monitors, and upgrades all hardware and software.
Brasoftware invested over $300,000 to develop a Software-as-a-Service (SaaS) portal to market and distribute its new hosted offerings; localize Intermedia's administrative tools for Brazilian Portuguese; and publically launch sales of hosted Exchange, hosted Office Communications Server (OCS), and hosted SharePoint. The portal is available at www.brasoftware.com.br/saas.
In addition to major distributors such as Brasoftware, Intermedia's 4,000 private label partners include small- and mid-size managed service providers (MSPs) that target businesses in their city or region. These MSPs launch hosted services with minimal or no upfront investment, often targeting their existing customer base.
"SaaS presents a strong growth opportunity in Latin America because it lowers our customer's costs and maintenance requirements — while eliminating the need for large upfront purchases," says Jorge Sukarie, chairman and president, Brasoftware. "We want to help businesses here make the transition successfully, starting with small- and medium-sized firms — a section of the market Intermedia is intimately familiar with. By partnering with Intermedia, we can offer Exchange 2010 and its enhanced user experience to the thousands of legacy Exchange environments in our region. Intermedia also enables us to surround Exchange 2010 with a complete set of hosted communications offerings and tools that assure a smooth migration for customers."
"The Brazilian market represents a significant part of Intermedia's strategy in Latin America," adds Robert Leibholz, senior vice president of sales and business development, Intermedia. "The partnership with Brasoftware combines Intermedia's leadership in hosted services technologies with Brasoftware's expertise in sales and support. We're proud to be working together."