Voys Accelerates Its Cloud Communications Vision with Intermedia

The Background

For more than 20 years, Voys has been a pioneer in cloud communications in the Netherlands. What began as an experimental internet-based phone system evolved into one of the country’s most respected cloud telephony providers, serving over 150,000 end users and working with 200+ ICT partners across Europe and South Africa.

At its core, Voys exists to facilitate better relationships between people. That purpose drives every product decision, partnership, and customer interaction.

Voys built its proprietary cloud telephony platform, Freedom, around a highly automated, cloud-first operating model designed to reduce operational cost, improve consistency, and scale efficiently - while maintaining a high-quality customer experience.

Innovation, independence, and transparency are central to Voys’ DNA. As a steward-owned company, Voys reinvests in its mission rather than serving external shareholders. As the company expands beyond its home market, it remains focused on maintaining full ownership of the customer relationship and control over the end-user experience.

Company Profile:
A respected cloud telephony provider to over 150,000 users across Europe and South Africa

Industry: Cloud Communications

Headquarters: Gronigen, The Netherlands

The Challenge: Expanding Beyond Telephony in a Rapidly Evolving Market

As customer expectations evolved, voice alone was no longer enough. Midmarket organizations increasingly require fully integrated Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) - capabilities that scale across teams, locations, and borders without increasing operational cost or complexity.

While Voys’ Freedom platform continues to serve its core telephony customers effectively, addressing broader enterprise requirements required a different path.

For Voys, this created several challenges:

  • Expanding into enterprise-grade UCaaS and CCaaS while preserving an automation-driven, cost-efficient operating model
  • Supporting international and multi-location customers with consistent service delivery
  • Avoiding the time, investment, and operational burden of building and maintaining a multi-country platform in-house
  • Migrating customers from aging platforms without disruption or churn

Voys needed to broaden its portfolio, serve more sophisticated midmarket requirements, and accelerate international growth - without compromising efficiency, agility, brand control, or its principles of openness and transparency.

  • Integrated UC and CC designed for scalability and international expansion
  • Dedicated, partner-first support including enablement, onboarding, migrations, etc.
  • White-label branding flexibility and ownership of the customer relationship

The Solution: Partnering With Intermedia

Voys selected Intermedia’s Service Provider Program as the foundation for its next phase of growth.

Intermedia Intelligent Communications delivers a cloud-native, AI-powered platform that unifies communications, collaboration, and customer engagement. Through a white-label model, Voys can extend its portfolio with advanced UCaaS and CCaaS capabilities while retaining full ownership of customer relationships, branding, billing, and the overall customer experience.

Equally important, Intermedia provides dedicated, hands-on support across technical enablement, onboarding, migrations, and go-to-market execution. This partner-first support model enables Voys to move faster, streamline transitions, and maintain service quality at scale - without adding internal operational complexity.

Intermedia’s platform architecture and operational model align closely with Voys’ philosophy, supporting automation, standardization, and scalability at the infrastructure level while allowing Voys to manage customer-facing services in its own way.

Key factors in Voys’ decision included:

  • A fully integrated UCaaS and CCaaS platform designed to support midmarket scale and international expansion
  • Built-in AI capabilities - including real-time transcription, post-call summaries, sentiment analysis, coaching prompts, redaction, and meeting insights - designed to enhance productivity and service quality
  • White-label flexibility that preserves Voys’ brand identity and customer ownership
  • Global infrastructure supporting scalability, reliability, and international growth
  • Dedicated, partner-first support spanning technical enablement, onboarding, migrations, and ongoing operations
  • A structured, no-cost migration program that reduces customer risk and internal operational effort

We’ve built Voys around automation and efficiency. That’s what keeps us sharp as we grow internationally. What makes Intermedia different is that they’re genuinely partner-first. Not just in the platform, but in how they support us day to day. That lets us do what we do best: own the customer relationship, deliver integrated UCaaS and CCaaS, and expand into new markets, without having to build everything from scratch. Their AI-powered platform and dedicated support make that possible.

RONALD STOKEBROOK,
International Sales Manager, Voys

Products They Use

The Impact: Operational Efficiency at Scale

By partnering with Intermedia, Voys accelerated its roadmap while strengthening its ability to deliver services efficiently across markets.

The partnership has enabled Voys to:

  • Introduce modern UCaaS and CCaaS capabilities enhanced with integrated AI features
  • Maintain a highly automated, cost-efficient service delivery model as demand and geographic reach expand
  • Support midmarket and international customers with consistent, enterprise-grade experiences
  • Leverage Intermedia’s dedicated support teams to streamline onboarding, migrations, and day-to-day operations
  • Reduce time-to-market while avoiding the cost and complexity of building a multi-country platform in-house
  • Increase customer lifetime value through a broader, scalable communications portfolio

As a result, Voys can focus on what it does best - building strong customer relationships and delivering reliable communications, while scaling faster than ever before.

“We’ve built Voys around automation and efficiency. That’s what keeps us sharp as we grow internationally. What makes Intermedia different is that they’re genuinely partner-first. Not just in the platform, but in how they support us day to day. That lets us do what we do best: own the customer relationship, deliver integrated UCaaS and CCaaS, and expand into new markets, without having to build everything from scratch. Their AI-powered platform and dedicated support make that possible.” - Ronald Stokebrook, International Sales Manager, Voys

Looking Ahead

The partnership between Voys and Intermedia reflects a shared vision for the future of cloud communications - one where service providers can innovate quickly, scale internationally, and deliver enterprise-grade, AI-enhanced experiences while maintaining independence and full customer ownership.

By combining Voys’ automation-driven operating model with Intermedia Intelligent Communications and a true partner-first support model, the collaboration establishes a strong foundation for continued growth, differentiation, and long-term success.

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