For the 100,000+ businesses in the Dallas/Ft. Worth Metroplex, the region’s broiling summers and frigid winters place a premium on heating, ventilation and air conditioning services. It's a great opportunity for HVAC services such as EEC Enviro of Red Oak.
But it’s also a challenge. The Metroplex stretches 140 miles from end-to-end. If you’re going to take advantage of the opportunity in this service area, you need two things: strong competitive differentiation, and the ability to scale.
EEC Enviro certainly had the differentiation. “What sets us apart is our unique approach to service and the one-on-one relationship that we can give to the customers,” said President Anji Jones, who, with her husband, founded the company in 2005. As an example, she cites her technicians’ propensity to dust refrigerator coils in air conditioning units—a practice that isn’t typically on their work orders but nevertheless increases unit efficiency that much more.
This attention to detail has led EEC to grow nearly five times over since its founding. And it’s placed them on the cusp of a much bigger opportunity.
But while EEC could differentiate, scaling presented a challenge. They needed to increase the productivity of their technicians in order to take on new clients, but they didn’t want to sacrifice the precision and patience for which they’re known.
The obvious solution was to make their technicians much more efficient at communications. But their existing IT systems were standing in the way.