The Challenge
Why was this shift necessary? Because Earls is convinced that for small businesses, the cloud now makes MORE sense than on-premises systems. “With the cost benefits and increased service levels, the cloud is really the only sensible option,” he says. “The cloud just makes businesses run better.”
But even though business transitions are essential to entrepreneurship, they’re never easy—and shifting to cloud services was a challenge for Deka. “We went down a lot of paths testing different technologies and partnerships,” Earls said. “Finally, in 2010, we started working with Intermedia—and we’ve been expanding our relationship ever since.”
For its SMB clients—who primarily fall into the 25-50 employee size—Deka delivers a full suite of business cloud services including Exchange Email, Conference Bridges, Cloud PBX and Cloud Server. Earls’ cloud sales strategy is simple: “We talk to the decision-makers about things like productivity, reduced risk, operating expense versus capital expense, and being able to focus on their business full time. It’s not about features—it’s about how technology supports business goals.”