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How to Record a Webinar: A Quick Guide

Webinars have become a key communication tactic for organizations. They act as marketing initiatives to attract new customers and are a great channel for informing and training customers. You can also use them for employee engagement. While most webinars happen live, they have a much longer life when published as on-demand. To do this, you’ll need to know how to record a webinar for the best results.

In this post, we’ll provide tips, techniques, and best practices to ensure your next webinar recording is a success.

What Type of Webinars Should You Record?

The short answer is all of them. Most webinars have a longer shelf life than just the original airing. This is true for marketing webinars, customer webinars, and employee webinars.

Additionally, when you record the webinar, you can send it to people who registered but didn’t attend. On average, 60 percent of people attend them. Knowing that you’ll be recording it also means you can add language to email invitations and landing pages that says, “Can’t make this date? Register, and we’ll send you the recording.”

You can keep evergreen webinars in your library for months or even years. Those for customers can be on-demand training for when they have new users. Internal webinars can also be part of employee onboarding.

The key to successfully recording your webinar starts with selecting a webinar platform that’s easy to use with lots of functionality.

Choosing Your Webinar Platform

There are lots of options for webinar software on the market. While webinars were common before the pandemic, they became the fill-in for live events in 2020 and 2021. Now, companies realize their value and are continuing to host them. For a streamlined webinar hosting process, including recording, you’ll need a solution that includes several features. Additionally, you should be hesitant to use “free” versions, as they often don’t have the functionality you need.

What Features to Seek Out for Your Webinar Solution

Here are the webinar features that you’ll want:

  • HD video broadcasting: Whether live or recorded, you want your hosts and experts to look their best with crisp and clear video.
  • Easy screen sharing: Most webinars include a presentation or other documents, so you’ll want the functionality to share in just one click.
  • Audience features: Interactivity during webinars makes them more engaging. There are three critical components of this. The first is real-time polls that allow attendees to respond to a prompt. The second is audience Q&A, which enables audiences to submit questions and the webinar hosts to manage and sort them. Last is live attendee chat, which provides guests the opportunity to react to content immediately.
  • Custom invitation and reminder emails: Invitations and reminders are critical for attendance, so you’ll want a system that can do this automatically. Hence, there’s no extra work for you.
  • Your branding: Select a solution that permits you to customize the platform with your logo and branding. (FYI – this isn’t going to be an option with free versions.)
  • Analytics: If you want to find out who attended and for how long, you’ll need a system with built-in reporting. You can also use this functionality for post-event surveys to get feedback.
  • Cloud recording: Finally, you should opt for a solution with cloud recording. In one click, your webinar will be recorded, capturing everything on the screen, including video feeds of presenters, screen shares, slides, and videos. Because it lives in the cloud, it’s secure and accessible. You can then download that recording for your on-demand page or library.

Now that we’ve covered what you need in a platform, let’s talk about how to record a webinar with best practices.

How to Record a Webinar: Best Practices

Follow these tips for the best recorded webinars.

Do a Dry Run

It’s always a good idea to perform a dry run before the live event. You can record this as well. The practice helps presenters get more comfortable and lets you work through any technical difficulties. When you play it back, you may also notice the lighting, backgrounds, angles, and other things to improve upon for the live version.

Ensure Backgrounds Are Distraction-Free

All your hosts should have distraction-free backgrounds. Too much activity in the backdrop will compete for attendee attention. Advise your presenters to declutter their environments. They can also use virtual backgrounds.

Get the Lighting Right

Overhead lights are the worst type of lighting for webinars because they create shadows. Ideally, natural lighting is the best option. If that’s not possible, you can use a soft light behind the webcam.

Make Sure Audio Is Clear

During your trial run, you can identify if any presenters have any audio issues. Your recorded webinar needs clarity here, or it won’t resonate with future viewers. 

Make a Few Edits

Recording your webinar gives you the option to make edits. You shouldn’t edit for perfection because people will always have a few stumbles. You may want to edit the intro to include graphics and place title cards for your speakers. Cleaning it up a bit never hurts, but don’t take the realness out of it.

Publish Your Recorded Webinar

Your finalized recording is now ready for its on-demand debut. You can use it in post-event emails and keep promoting it to more audiences.

Record Webinars and Much More with Intermedia AnyMeeting Webinar

If you need a reliable, affordable, and feature-rich platform, meet AnyMeeting Webinar. It has all the functionality you need to host and record webinars. Explore all it offers today.

About Mariel Santos

Mariel Santos is the Director of Marketing Communications at Intermedia